Packaging

2. Okay, so you’ve sorted your target audience, now you need to create the product packaging – remember, it’s got to grab them within a couple of seconds and communicate exactly what Boost represents to them, so make sure it’s really engaging. It’s got to stand out against the competition on those shelves!

Ok so like the next step says, i have now chosen my target audience, i now need to think about

- STYLES
- COLOURS
- THEMES
- IMAGES
- RECENT FEMALE PRODUCTS
- STUDENT PACKAGING
- HOW I WILL PRESENT MY PACKAGE?

But first i need to look at how boost promoted there products and what style they use.

The logo is very boring - the brief says "its completely up to you" so i think i will change the logo into a more female, more attractive design so it attracts more people.

Again the bottle design is very simple and looks dull, i like the idea of keeping the colours simple but other than that i think i will be completely re designing the product.

FEMALE PRODUCTS

This is a clever design combining fashion and coke bottles together because the coke bottle is suppose to represent a females body. this looks professional, clean and very attractive.

Instead of making my product different i could consider the accessories that could come with my product?

Too pink and boring vector brushes make this design look tacky and boring.

Love the font used on this design, and also like how "girly" the design looks, but to me this design only attracts females and doesnt concentrate on a certain audience.

again this looks like using a stiletto and a cork screw is clever and works well.

I like these designs but i think they target an a selective audience, however i do like the gradient colours and the fonts.

This is something i think students would look at. I think it does target students. the colours work well, the star is something alot of students get tattood on there bodies (from what ive seen") and also the colour pink is not to "girly" it works well for female students.