Tuesday 26 April 2011

Logo

Before i start on creating a new product I need to create a new logo for boost. As I am targeting female students studying art, i think i need to look at illustrations, vector swirls and feminine logos.

First off, i will look at a few logos before sketching up a few ideas.

INTERNET RESEARCH.


Nice clean vector logo. i like how this logo presents an image as well as a text logo.


Targets a female audience well, but i cant just dedicate my design to females, because some males my really enjoy the design and want to drink it?


This is exactly what i had in my mind when i wanted to bring fashion into my product design, i love these illustrations they look great, and the font used works really well, and i have seen this font used in fashion programmes.


I like this logo alot but as the trainer is so detailed i would worry this wouldnt go to the sizes i would need to go for my can.


Vector image works well, nice colours, dont like the font but as a whole this works really well, but again its all about size with my logo.


I love the roxy logo, i had to put this in because it works with the text or without it, just by promoting the image everyone knows what the symbol means.


This font again i have seen in fashion magazines and i should really consider looking into these fonts a bit deeper. I dont like the colour change in every letter though, this just makes it look tacky and unprofessional.
Now i have got some ideas of how female logos look, i now need to look at how drinks create logos.


Here are a collection of strong logos used with much bigger brands. i wont go into detail with them, but from the top section to the bottom section you can clearly see how different these logos look and how much thought process has gone into these logos.







CONCEPT - LOGO DESIGN

Few sketches






Taking a few ideas to computer


After playing around on the computer, and looking at previous logos, i really like the last logo. The font is "Edwardian Script ITC" and somehow it just fits well??? i think it is very feminine and also goes in the style of fashion. I will play around abit more with my sketch designs but i really like this.

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