Target audience

1. The first part of the brief is to define a new consumer sector for Boost, then choose one (or more – or all) of the existing Boost products to sell into your new target market. If you don’t believe any of our current products match your sector, feel free to create a completely new Boost product that does e.g. if it’s for oldies, what ingredients would you add to give them the daily Boost they specifically need?

As I am currently a student and know how hard times get with money, late nights, stress, social life etc, so I have decided to concentrate on students. I will know choose if i will concentrate on females/males? age? subject studying? etc

First off, MALE/FEMALE?

I want the new drink to section a one gender audience so what i will do is now bullet point a few things about each gender and see who comes out with more positives.

WHY AN ENERGY DRINK WILL HELP MALES AND FEMALES?

- BOOST (more stamina)
- They contain ingredients which help care for there health
- Less calories
- Increase mental awareness
- Provides nourishment
- stimulates the body
- Help Hangovers
- Late nights
- Weight Loss (apparently)

I have now come up with a few bullet points for both genders, and looking at them its 50/50 with how (in my opinion) these affect woman and men.

POSITIVES FOR WOMAN

- Weight Loss
- Provides nourishment
- Less calories
- stimulates the body
- They contain ingredients which help care for there health


POSITIVES FOR MEN

- BOOST (more stamina)
- Increase mental awareness
- Help Hangovers
- Late nights

OK, i might be looking at this very biased to how i see woman and men, but in my opinion i see woman more professional with life when being a student, however i think all these points i have made target both areas of gender so now i will look at what type of student i will target i.e what they study.

FEW TOPICS STUDENTS STUDY

- MATHS
- ENGLISH
- SCIENCE
- PHYSICAL EDUCATION
- ART - GRAPHICS - FASHION
- LANGUAGE
- ICT

Obviously this is a small section of what students study, but i already knew what area i wanted to target as i am a graphic designer. I will target ARTS - GRAPHICS AND FASHION.

Ok so which gender is more common to study these subjects?

I think woman, even though in my class it is dominated by males, females dominate fashion and i would go as far as saying woman do tend to out populate males in these subjects.

SO

My Target Audience will be

Females, between the ages of 18 - 25 studying arts, graphics or fashion.