step 3

3. Packaging sorted. Thinking caps on, because we’re now at the promotion stage. How will you promote your new look Boost in the shops, or bars, or wherever you think you’d like to sell it to your target audience? Remember, we don’t just want the consumers to try it; we
want them to keep buying it – so think short-term impact, and long-term loyalty. It’s vital that all communication gets across our key message – that drinking Boost is a ‘no brainer’, thanks to the value, taste and energy performance it offers.

I HAVE NO IDEA HOW TO PUT AN IMAGE ON A CAN.

I have asked Lecturers, students and no one seems to have any idea how to put an image onto a can so i will have to bullet point how i would promote my product. I will put one promotion onto a bus shelter just so you get a clearer idea.

How i would promote this product.

- Put it in the welcome pack students get with their new accommodation.
- Sell it in the student union bar
- promote this drink with posters, flyers etc
- hopefully get the university to sponsor this product and place it all over the universities products.

BUS STOP SHELTER

POSTER